Alteryx Editions
Overview
Important
This content applies to new Alteryx Editions accounts launched in spring 2025. It doesn’t apply to accounts purchased earlier unless those accounts have migrated to one of the new editions.
This page provides a high-level introduction to editions, capabilities, user roles, and add-ons available as part of the Alteryx AI Platform for Enterprise Analytics.
Before you move on, there are a few concepts that will help you navigate this content:
Capability: A capability represents one or more features of the Alteryx product suite that can be used independently or together to achieve an outcome.
Edition: Starter, Professional, or Enterprise. The edition you have defines the products and capabilities included.
Roles: Users are granted capabilities based on their assigned role—Full, Basic, Viewer, Workspace Admin, Account Admin, Billing Admin.
Editions
Accounts are granted capabilities based on the Alteryx Edition: Starter, Professional, and Enterprise. Continue below to learn about some of the key components of each edition.
The Starter Edition is the entry-level package that gives users access to Designer Cloud, basic prep and blend capabilities, and connectivity options. It’s great for small teams that need to perform basic Business analytics—prepare and analyze data with code-free software on flat files. For details, go to Starter Edition.
Account and Workspace Capabilities
Starter Edition accounts get access to some collaboration features via the Alteryx Analytics Cloud (AAC) platform, such as access to datasets, connections, and tags.
Capabilities, Products, and User Roles
Users on the Starter Edition have access to Designer Cloud via a Full User role*. Within Designer Cloud, Starter Edition users have access to these capabilities:
Basic Prep and Blend
Basic Connectivity
*Starter Edition accounts only have access to the Full User role with a limit of 10 users on the account.
The Professional Edition provides access to a Cloud or Hybrid solution via Alteryx Analytics Cloud (using either Designer Desktop or Designer Cloud) that includes Advanced Prep and Blend capabilities, Advanced Connectivity options, Developer tools, and the option for both Full and Basic user roles.
For details, go to Professional Edition.
Account and Workspace Capabilities
Professional Edition accounts get access to…
Collaboration features via the AAC Platform (access to datasets, connections, and tags).
All Editions include Basic Security features. Basic Governance features are included in Professional and Enterprise. These features are accessed via the AAC Platform (user groups, versioning, audit logs, workspace provisioning, API access, sharing, API and export lockdown controls).
Capabilities, Products, and User Roles
Professional Edition accounts have access to a number of products and capabilities, which depend on the user’s role (Full or Basic). Additional capabilities and products are available as Add-Ons.
Capability | Products | User Role |
|---|---|---|
Basic Prep and Blend | Designer Desktop or Designer Cloud | Basic and Full User |
Advanced Prep and Blend | Designer Desktop or Designer Cloud | Full User |
Basic Connectivity | Designer Desktop or Designer Cloud | Basic and Full User |
Advanced Connectivity | Designer Desktop or Designer Cloud | Basicand Full User |
Data Visualization | Auto Insights | Basic and Full User |
Reporting | Auto Insights, Designer Desktop | Full User |
Analytic Apps | Designer Desktop | Full User |
AI Builder (Add-on) | Alteryx Intelligence Suite | Full User |
Data Packages (Add-on) | Business Insights, Location Insights | Full User |
Orchestration | Plans | Full User |
Professional User Roles
A user’s role determines access to capabilities with Alteryx products. Professional Edition accounts have access to these user roles:
The Enterprise Edition provides access to a hybrid solution via Alteryx Analytics Cloud (using Designer Desktop and Designer Cloud) that includes Advanced Prep and Blend capabilities, Advanced Connectivity options, Developer tools, and automation capabilities. It includes Basic, Full, and Viewer User Roles.
For details, go to Enterprise Edition.
Account and Workspace Capabilities
Enterprise Edition accounts get access to these enterprise features via Alteryx Analytics Cloud (AAC) and Alteryx Server (on-prem):
Capability | Products |
|---|---|
Automation (scheduling, API-triggered workflow runs, Plans, etc.) | AAC Platform, Cloud Execution for Desktop, Alteryx Server |
Basic Security and Governance (user groups, versioning, audit logs, workspace provisioning, API access, API, and export lockdown controls) | AAC Platform |
Advanced Security and Governance (SDLC, audit log integrations, row-based permissions) | AAC Platform, Alteryx Server |
Private Connectivity (Data Bridge) | AAC Platform |
Private Storage and Processing (Server, Customer-managed private data plane) | AAC Platform, Alteryx Server |
Dedicated Storage and Processing (Alteryx-managed private data plane) | AAC Platform (Add-on) |
Capabilities, Products, and User Roles
Enterprise Edition accounts get access to these capabilities and products. Access depends on the user’s role (Full, Basic, or Viewer). Additional capabilities are available as Add-Ons.
Capability | Products | User Role |
|---|---|---|
Basic Prep and Blend | Designer Desktop, Designer Cloud | Basic, Full, and Viewer User |
Advanced Prep and Blend | Designer Desktop, Designer Cloud | Full User |
Basic Connectivity | Designer Desktop, Designer Cloud | Basic and Full User |
Advanced Connectivity | Designer Desktop, Designer Cloud | Full User |
Data Visualization | Auto Insights | Basic, Full, and Viewer User |
Reporting | Auto Insights, Designer Desktop | Full User |
Analytic Apps | App Builder, Designer Desktop | Full and Viewer User |
GenAI Assisted Workflow | Alteryx Copilot | Full and Basic User |
AI Builder (Add-on) | Alteryx Intelligence Suite, GenAI Tools (currently in Private Preview) | Full User |
Data Packages (Add-on) | Business Insights, Location Insights (Add-on) | Full User |
Orchestration | Plans | Full User |
Enterprise User Roles
A user’s role determines access to capabilities with Alteryx products. Enterprise Edition accounts have access to…
Viewer: The Viewer role is a unique role available at the Enterprise Edition only.
Note
Add-ons are available to Professional and Enterprise editions. Users require a Full User or Basic User role to use add-ons.
In some cases, the capabilities and products mentioned above are available as add-ons and are not included. Alteryx accounts can purchase one or more of these add-on capabilities:
Automation Runs: For Enterprise Edition accounts, additional automation runs are available for purchase. This add-on gives access to more workflow runs as part of your automation capabilities.
AI Builder: AI Builder is an add-on for the Professional and Enterprise Editions. It includes access (for Full User) to these features and tools…
Alteryx Intelligence Suite via Designer Desktop
GenAI Tools (currently in Private Preview) via Designer Desktop
3rd-Party Data Packages: This is an add-on for the Professional and Enterprise Editions. It provides access to cloud and on-prem spatial capabilities. Each capability below has a dedicated user type and can be purchased individually.
Location Insights: BR, MX, EU, CA, UK/ROI, AU, and US Location Insights.
US Business Insights
Canada Business Insights
Sign in to AAC as an Account Admin.
Select the Profile menu > Account Admin. The Account Management Overview page opens. Your Account Edition displays on the right-most side of the page.
Optional: Select View Contract Details.
User Roles
The user role determines your access to capabilities and features inside the products included in your edition. Users are granted capabilities based on their assigned roles: Full, Basic, or Viewer.
Editions and User Roles
Edition | Description | User Roles |
|---|---|---|
Starter | Entry-level package with Designer Cloud, basic prep and blend, and connectivity options. | Full User (up to 10 users) |
Professional | Cloud or Hybrid solution with advanced prep and blend, advanced connectivity, developer tools, and add-ons. | Full User, Basic User |
Enterprise | A hybrid solution with advanced tools, automation, private connectivity, and enhanced security. | Full User, Basic User, Viewer |
The Basic User role is available in the Professional and Enterprise editions and provides access to a limited set of prep and blend tools and data connections.
Basic user roles don't have access to add-ons.
Professional and Enterprise Edition accounts can include a combination of Basic, Full, and other roles.
The Full User role is available via the Starter, Professional, and Enterprise editions.
Full Users can get access to advanced capabilities.
Full Users can get access to add-ons (if purchased).
Professional and Enterprise Edition accounts can include a combination of Basic, Full, and other roles.
Full Users don't have Admin privileges
Full Users can access basic prep and blend, and connectivity capabilities.
Starter Edition accounts only have access to the Full User role with a limit of 10 users on the account.
The Viewer role is unique and only available in the Enterprise Edition. Enterprise Edition accounts include an unlimited number of Viewer users.
This user role can view and run workflows, view Missions and Reports, and run Analytic Apps. However, the Viewer ability to create and modify workflows and assets is limited. For details, go to Viewer.
All editions have a Workspace Admin. These admins can access the Workspace Admin Console to perform administrative tasks like managing access, configuring the workspace, and adjusting security settings. Workspace Admins don't require an entitlement.
Professional and Enterprise accounts have an Account Admin. Account Admins can access the Account Admin Console to manage access, track usage, and inspect audit events. Account Admins do not require an entitlement.
Changing a user's role (for example, from a Full User to a Basic User) might impact their ability to create, run, or manage assets they previously owned or used.
Workflows using advanced tools might no longer run or be editable.
The user's scheduled jobs may pause or fail if the new role lacks necessary permissions.
Assets shared by the downgraded user remain in place, but ownership or access might need to be reassigned.
The user’s access to features like Designer Cloud, Data Connections, or APIs might be reduced.
All previously owned workflows and schedules remain intact.
The user immediately gains access to additional tools and capabilities.
No reconfiguration is typically needed unless assets were reassigned during a downgrade.
Best Practices
Export or back up critical workflows, schedules, and data before any changes.
Communicate role changes to affected users.
Review all scheduled tasks, especially those owned by users whose roles are changing.
Reassign ownership or permissions if required.
Test in a non-production workspace if possible.
Action | Data Loss Risk | User Impact | Recovery Option |
|---|---|---|---|
Edition Upgrade | None | Gains more features. | Immediate access. No recovery needed. |
Edition Downgrade | Low-Medium | Some features and apps are restricted. | Upgrade to restore. |
User Role Downgrade | Medium | Workflow and schedule access loss. | Reassign or upgrade. |
User Role Upgrade | None | Gains more feature access. | No recovery needed. |
Capability Details
For detailed information about account and user capabilities, go to Capability Reference.